About the Campaign

Movement isn’t just something we should do—it’s something we need to do. It’s magic in motion. It transforms how we feel, think and connect with the world around us.

But as a nation, many of us are moving less than we need to for good health and happiness. For too many, movement feels like a chore, an obligation, or a box to tick. That needs to change. Movement should be a joy, a habit woven into the fabric of our lives, especially for children.

Together, We Can Make a Difference

The Movement is Magic campaign exists to bring people together—teachers, schools, parents and communities—to amplify one powerful message: movement is the foundation for healthier, happier and more fulfilled lives.

Movement improves learning:
Active children focus better, remember more and are more creative.
Movement boosts well-being:
It reduces stress, lifts our mood and helps us feel connected.
Movement builds community:
When we move together, we create bonds that inspire and support each other.

By uniting Movement Advocates, we’re turning movement into a shared mission, not a solo effort. This campaign is your invitation to be part of something bigger. Together, we can create a ripple effect, inspiring schools, families and communities to embrace movement as an essential part of how we learn, grow and thrive.

Join the campaign. Spread the magic of movement. Inspire the nation.

Please note: Phase 1 of the campaign focuses on bringing schools together to advocate for and amplify the power of movement. We hope the campaign will grow to reach other spaces, such as community groups and workplaces. If you are not working in a school but would like your setting to be part of the campaign in future phases, please complete the form below.